But beer commercials influence may be fading. Top 10 Television ads that were too explicit for tv broadcast and got banned!Subscribe to our channel: http://goo.gl/9CwQhgFor copyright matters please contact us at: david.f@valnetinc.comOther Videos You Might LikeUnforgettable Moments Caught On Live TV https://www.youtube.com/watch?v=XvD_3YrHQDE10 Things You Should Never Google https://www.youtube.com/watch?v=tElzS3yFAJMDescription:Commercials are the basic form of advertising. Rugby league in Australia is sponsored by Victoria Bitter and Bundaberg Rum. Beer ramped up its television advertising profile, which coincided with spirits losing market share, particularly in the late 80s and the 90s.. It seemed to be everywhere on TV while it aired. This Southern Comfort ad is a funny example of modern bourbon advertising. [10] Some brands have allegedly been specifically developed to appeal to people that would not normally drink that kind of beverage. Last year, the total was 15,965 minutes. It made me laugh to the point that I actually bought a bottle of Southern Comfort to support the series. In: Federal Trade Commission. The last cigarette commercial to air in the US, a commercial for Virginia Slims, is aired on The Tonight Show. Three years ago, those networks broadcast 19,399 minutes of beer commercials. The audience for traditional TV is getting older, and fast: U.S. adults ages 65 and older averaged about 6.5 hours of live TV viewing every day in the most recent figures from the third quarter of 2020. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. The ad features Kendall Jenner and several others marching against injustice. Maybe it would be easier just to teach people to watch where theyre going. [citation needed], In 1991, U.S. The first thing a commercial has to do is grab your attention, and advertisers will do nearly anything . and the company that produced the commercial ends up getting banned. WASHINGTON (AP) _ Opponents of wine and beer commercials say the advertisements should be banned from the airwaves because they ''glamorize alcohol'' and contribute to its abuse, especially among young people. For Jack Daniel's, the theme is "Pace Yourself, Drink Responsibly", and includes on NASCAR's Web site a waving yellow flag warning drinkers. In September 2005, the WHO Euro Region adopted a Framework for Alcohol Policy for the Region. Thanks to DVR and cable boxes like TiVo, people can now fast forward through commercials, much to the dislike of major brands. 6. 870926. In a campaign reminiscent of viral marketing techniques, one advert quickly appeared as a screensaver distributed over the Internet. That relates to what I was saying about distributors insisting on getting national TV support for a campaign that might be geared towards 21-27-year-olds. The ads are as well remembered for a man in a dodgy suit and used to scream in the ear of a woman. Alcohol is unique in its reliance on TV commercials, spending twice as much on these ads as the average brand. When the beer brands go in to bid on ad space on big live sporting events theyre bidding against categories who know that their demographics actually do watch live TV, Uhrich says. In Malaysia, Singapore, and Hong Kong, Guinness launched an $8 million advertising campaign using the fictional character of Adam King to promote the embodiment of Guinness as a man could be incredibly powerful. We like this ad decades after it aired because we only need to watch and hear it once, but could you imagine it coming on the air every ten minutes or so? 10. Michael F. Jacobson, executive director of the Center for Science in the Public Interest, said, Objective minds can hardly deny that the overall effect of the ads is to glamorize alcohol and foster the notion that drinking is the key to achieving personal goals.. Advertising restrictions. Cocaine and MDMA are used to a far lesser extend in comparison. So not only do the distributors insist that we tie up ad money in live TV, by extension, they insist that we use our ad money inefficiently.. A few companies, however, have added responsible drinking campaigns with their sponsorship, notably the 198990 BTCC Ford Sierra RS500 of Tim Harvey and Laurence Bristow, which was sponsored by Labatt. WASHINGTON (AP) _ Opponents of wine and beer commercials say the advertisements should be banned from the airwaves because they glamorize alcohol and contribute to its abuse, especially among young people. In a world before smartphone apps, they must have gone under pretty quickly. Meanwhile, adults ages 18-34 (beers target demographic, once those people are of legal drinking age) averaged just over an hour of live TV daily during that same period, according to Nielsen data. It is only a very small minority of consumers who abuse alcohol; tens of millions of Americans enjoy beer and wine responsibly, and in moderation, Lambright said. Makers Mark, Wild Turkey, Jameson, Jim Beam, and Crown Royal are among the most common whiskey ads, reaching new audiences. [1], Scientific research, health agencies and universities have, over the decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption, especially among initially non-drinking youth. These include designated drivers and proof of age cards. [26], The EU law 'TV without Frontiers' Directive has subsequently been expanded to cover new media formats such as digital television. Summary of National Findings, "Framework for alcohol policy in the WHO European Region", Council Directive 89/552/EEC of 3 October 1989 on the coordination of certain provisions laid down by Law, Regulation or Administrative Action in Member States concerning the pursuit of television broadcasting activities, "Alcohol Advertisers Launch Self-Regulation Pact in Europe", Directive 2010/13/EU of the European Parliament and of the Council of 10 March 2010 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive), "Russia slaps ban on alcohol advertising in media", Tobacco, alcohol advertising bans take effect in printed media, "Sri Lanka bans public smoking, alcohol, tobacco advertising", "BBC NEWS - Africa - Kenya to outlaw alcohol adverts", "Alcohol advertising, ad placement, and self-regulation", "Alcohol Advertising: A Global Legal Perspective", 2004 Global Status Report: Alcohol Policy, Regeringskansliets rttsdatabaser Alkohollag (1994:1738), "Strongbow's YouTube spoof and seven other banned alcohol adverts", "Ireland's minister for health Simon Harris has signed a "groundbreaking" law to ban alcohol advertising near schools and play areas and restrict visibility of alcohol in stores over the next two years", "Ads for alcohol, tobacco or therapeutic goods", "Links between Alcohol Consumption and Breast Cancer: A Look at the Evidence", Moderate alcohol consumption during adult life, drinking patterns, and breast cancer risk, "Should I drink responsibly, safely or properly? now sponsor The Six Nations Championship (the logo is replaced with "Six Nations, Greatness" in France.) [60] It has been shown to be ineffective to counterproductive; for instance, adolescents become less opposed to drunkenness when exposed to please drink responsibly messages. [5][6][7], The alcohol industry has tried to actively mislead the public about the risk of cancer due to alcohol consumption,[8] in addition to campaigning to remove laws that require alcoholic beverages to have cancer warning labels. The reasons behind this commercials ban are troublesome. Who is the birthday girl in the Skyrizi commercial? 414. In addition to this, the Indian government holds the notion that these products are especially harmful to a persons mental health, making them lazy and unmotivated. Beer commercials are at a crossroads, and their future wont only be a matter of marketing budgets and ad buys. Almost 60% of 18-34-year-olds in the U.S. have a subscription to Hulu, which runs its ads before, during, or after shows and movies. ). In fact, spirits businesses self-imposed a TV ban, says Frank Coleman, senior vice president of public affairs and communications for the Distilled Spirits Council of the United States. Beside above How come alcohol is legal? 2013. This ad was probably banned for its less-than-favorable depiction of old tribal artifacts and what theyre used for, as well as implied violence against the president of the United States. Advertisers use themes of power and sexual dominance to appeal to customers. Theyre the bros that are still talking about their high school football careers.. In May 2012, the warning was changed to "Drink Responsibly". Pause for a beat. The alcohol industry spends $2 billion per year on all media advertising (Strasburger, 1999). Beside above How come alcohol is legal? People all across the nation started talking after this Apple commercial aired in 1984. Confusing messages about reducing alcohol-related harm", "Alcohol Health Warning Labels: A Rapid Review with Action Recommendations", "What does the alcohol industry mean by 'Responsible drinking'? Duh! A comparative analysis", "Rugby's relationship with alcohol under the spotlight as Heineken Cup prepares to kick off", "L'exception franaise au cur du 'Guinness/Greatness Six Nations', "Guinness aims to become "world's number one rugby brand" with Six Nations title sponsorship", "Forging the Link Between Alcohol Advertising and Underage Drinking", "How one man's passion for Guinness earned him 90,000", "Absolut - the story of the (un)usual bottle - Uxeria Blog", "Flavoured Vodka Market not Dead but Evolving", "Alcohol Advertising on Sports Television 2001 to 2003", Code Of Responsible Practices for Beverage Alcohol Advertising and Marketing, A collection of alcohol advertisements from 1840 - 2000, The Alcohol Beverages Advertising Code (ABAC), Canadian Advertising Codes and Guidelines Overview, Advertising Alcohol and the First Amendment, The Center on Alcohol Marketing and Youth, Gallery of American print alcohol advertising, https://en.wikipedia.org/w/index.php?title=Alcohol_advertising&oldid=1125878661. So next time youre in front of your television and see a celebrity-driven alcohol commercial or a sensual robot promoting some international vodka brand, realize that this wasnt always the norm, and pour yourself a glass to celebrate though no more than 1.5 ounces, of course. Getting former President Clinton to spin around and raise his arms into the air isnt the highest form of art, but it grabbed your attention long enough to sell insurance. Supermarkets and hypermarkets have also been criticized for advertising alcohol products on trolleys, which is controversial because Islam is the state religion of the country. O'Brien K.S., Miller P.G., Kolt G.S., Martens M.P., Webber A. Mart, S., Giesbrecht, N. and Society for the Study of Addiction. Witnesses said that $750 million a year is spent for beer and wine commercials. Movies and TV | December 21, 2022 10 Funniest Commercials That Were Banned from TV by Jonathan Hastad fact checked by Rachel Jones The world of advertising is wildly competitive for your attention. Campaigns such as the Just Say No act took effect; even President Clinton spoke of reinstatingthe ban on liquor advertisements. [59] In all media, "drink responsibly" ads do not define any level of drinking as "responsible", and there is rarely any reference to national reduced-risk drinking guidelines.[60]. Under-18s can serve behind the bar under the new Licensing Act but every sale has to be approved by a responsible person. Im afraid there have been some complications with the delivery; we may have to consider a cesarean section., Aye, Im sure its fine, docmaybe we should try a bit o that IRN-BRU like in the commercial, eh? But to really get behind it, distributors want to see that the beer company is literally investing money in a brand, and theres still no bigger way to signal that than with a splashyand costlynational TV campaign. Bundaberg Rum is one of the sponsors of the Australia national rugby union team. Despite strong enthusiasm from up-and-coming politicians, like Sen. Strom Thurmond, all alcohol ad ban bills failed. 0. Alcohol industry and non-alcohol industry sponsorship of sportspeople and drinking. I especially like the two kids in the back, innocently smiling at each other as they listen to the song. You can always rely on beer commercials to be crass. My favorite spirits TV ad was from then Brown-Formans Southern Comfort (now owned by Sazerac) commercial series called, Whatevers Comfortable. When it came out, Ad Week named it ad of the week Aug. 3, 2012. If a wine seller doesnt think he can offload a few crates to his regulars, he likely wont buy it. The NAB said this amounts to 12 percent of radio revenues and 4 percent to 5 percent of television revenues. 9. One of the most accessible legal drugs, nicotine is also the most addictive. In cases with below drinking age drivers, a specialised "Coors Pole Award - 21 Means 21" sticker is placed on such drivers' cars. Should alcohol commercials be banned from TV? We gathered up some of the greatest beer commercials from the 1950s onward and ranked them on a scale from awesome to mega-awesome. India has held a strong stance on the ban of advertising tobacco and liquor products since 1995. [40] These advertisements must contain warnings, but which are worded less strongly than the warnings on tobacco products - for example, "Avoid drinking while pregnant," as opposed to "smoking kills." Top Funniest Banned BEER Commercials 2016Top 10 Funniest Banned BEER CommercialsTop Ten Funniest Banned BEER CommercialsBanned BEER Commercials 2016Top BEER . The legislation will take effect November 2019. An embarrassed scientist attempts to hide this with his clipboard, but doesn't exactly succeed. The enacting of this law was part of a larger health campaign to discourage Americans from tobacco usage. With his bushy mustache, curly hair, and purple sunglasses, the actor looks more like a 1970s adult film star than a whiskey promoter. When it comes to alcohol advertising, the American federal government only restricts false claims, but the distilled spirits industry vigorously polices itself. Thats why I prefer the much funnier, way smarter, and not banned K-Mart ad, where they talk about how they shipped their pants. The ads cannot be targeted at kids and are not allowed during the broadcast of Children's (C) or Pre-school (P) classified programs on any day. The 2005 Ashes, for example, featured sponsorship hoardings by brands such as Red Stripe, Thwaites Lancaster Bomber and Wolf Blass wines. Prohibition repeal gave Temperance supporters a new battleground. Digital spaces also tend to track consumers in a way that TV cant. A screaming kid is not something we want to hear that often. Such advertisements were common, as stronger beers which shared a name with advertised light beers, may have benefit from this. Not only has entertainment moved online and to streaming services, but alcohol sales have moved online, too. On April 1, 1970 , President Richard Nixon signed legislation officially banning cigarette ads on television and radio. Pepsi. On April 1, 1970, President Richard Nixon signed legislation officially banning cigarette ads on television and radio. ], Related: 10 Family Films Banned For Stupid Reasons. [39] Before that, alcohol advertising was restricted from using images of people drinking since the mid-2000s. They were found in nine in ten alcohol ads from U.S. magazines from 2008 to 2010 (where it was voluntary). For example, Martini appears on the Williams F1 car while Johnnie Walker has sponsored McLaren since 2006. By John Martin AND Brian P. Rubin / Updated: June 1, 2021 7:51 am EST. Ultimately, it doesnt matter, as both colas taste like expired battery acid, in my opinion. By splurging on TV promotion, beer makers can tell distributors that a certain product is a priority and that they expect wholesalers to promote it to retailers. The figures used here do not consider alcohol, tobacco or caffeine, which of course are also heavily used. [37], In Indonesia, alcohol advertising was legal in the 1990s, but has since been completely banned.[38]. At the time, tobacco companies were the single largest product advertisers on television in 1969. According to health professionals a key reason to ban alcohol advertising is because alcohol is a toxic substance and the commercials are promoting something which is really bad for us. [citation needed], The Century Council, financially supported by a group of alcoholic beverage distillers in the United States, says it promotes responsible decision-making regarding drinking or non-drinking and works to reduce all forms of irresponsible consumption. After the ban of alcohol advertising on Malaysian radio and televisions, they continued to build the brands with sponsorships of concerts and entertainment events. That sponsorship, which started in the series' conversion from a national Late Model Sportsman races around the country to the present touring format in 1982, ended after 2007, with Nationwide Insurance, and later the cable television brand Xfinity, holding the naming rights to the series. Dog treats? Cannabis is by far the most commonly used drug worldwide, according to the latest Global Drug Survey (GDS). Did You Know Liquor Ads Were Once Banned? Crazy, right? [75] Work from New Zealand[76] Unlike their inability to unite before Prohibition, winemakers, distillers, and brewers worked together with one unified voice: A ban on alcohol advertising is just another form of Prohibition. Wales has a more recent relationship with the Brains brewery (But wear "Brawn" when playing in France), and the Springboks of South Africa agreed for South African Breweries to put the Lion Lager, then, the Castle Lager brand on their shirt until 2004. Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing significantly affect youth decisions to drink. Commercials can make or break a company and product, so executives have to make sure that what is broadcasted on television is a good representation and sells. J.P. Nelson, "What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking?" In Africa, the character of Michael Power has been used since 1999 to boost sales. It has been successful. NASCAR said spirits were no different than beer. I imagine this one was banned for slandering the grand sport of dart throwing. That was an outlandish stretch, but Pepsis marketing team was bold enough to reach for it. Theyre evidence of the changing pace of the alcohol industry itself, where beer is struggling to keep up. Flea treatment? Between January and October 2021, MediaRadar reports the countrys largest companies spent freely for TV airtime: Constellation Brands: $338 million (e.g. As a result of these restrictions, hard liquor advertisements and those beer commercials that exceed 60 seconds of one hour of television advertisements will be considered banned commercials according to the NCAA. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. These rules were introduced into the law 2010[41] based on the provisions of an EU directive,[citation needed] provisionally applied by Swedish newspapers since 2005. Other liquor companies began airing media campaigns, making liquor ads a common sight during late-night television. Addiction 110, 1541-1548, Canadian Cancer Society. Budweiser, the best-known Anheuser-Busch brand, has sponsored IndyCar drivers such as Mario Andretti, Bobby Rahal and Paul Tracy, as well as NASCAR Cup drivers such as Terry Labonte, Neil Bonnett, Darrell Waltrip, Bill Elliott, Dale Earnhardt Jr., Kasey Kahne and currently Kevin Harvick. Modelo Especial, Corona Extra), ABI: $211 million (e.g. Non-periodic magazines are allowed to advertise alcoholic beverages above 15%. Jim Beam has radio ads and NASCAR mandated statements about alcohol control. Diageo are a major sponsor of many sporting events through their various brands. [60] It has also been argued that "drink responsibly" messages shift blame for the social costs of alcohol onto individual people the industry designates as "problem drinkers" (often in poor and racialized communities, in which alcohol is disproportionately marketed), thus shifting responsibility away from the much more powerful industry promoting drinking. Nonetheless, the alcohol business knew this threat was not going away. The ad ends with his belly behind a Southern Comfort glass hoisting a flag, the tagline Whatevers Comfortable.. Unlike wine and beer, liquor ads were banned. As the TV audience becomes less relevant for beer, commercials are only getting more expensive. As for why this ad was banned, Im not sure. One team, Petty Enterprises, refuses to participate in alcohol advertising and forfeits all alcohol monies and bonuses. In Finland, Parliament of Finland decided to ban alcohol outdoor advertising, except during sport events. Whoever they are, Im sure they know better than to leave stuff like that out in the open rather than protect them behind a glass case. Say what you want about Clinton, but no one deserves a metal spike up their saxophone. Veet Wax Strips. . Super Bowl dominance may still be worth the tens of millions ABI spends there. Part of it is also playing to your loyal base, the people whove been with [a brand] since the 70s and 80s and expect a marquee 30-second ad. Even if its been years since a new beer ad reached pop culture status, they still represent a huge portion of beer companies advertising budgets. Old Milwaukee - 2012. Under the previous licensing regime, 16 and 17-year-olds were only allowed to serve if on an apprenticeship scheme. We create high quality top 10 and top 5 list based videos filled with mind blowing interesting and entertaining facts you are going to love and enjoy. Like the commercial with the dart thrower, this ad was probably banned for its violent, pedestrian-smashing content, even if one of them was a CGI Grim Reaper (who apparently likes to stalk Uber rides?). Canadian Cancer Society. (The Center on Alcohol Marketing and Youth [CAMY]). And we get enough dead dogs from sad movies; we dont need that in our commercials too! However, this investigation and those of some scholars have not found evidence of such targeting. [39] Before that, alcohol advertising was restricted from using images of people drinking since the mid-2000s. One major example of this was the Busch Series, sponsored by a brand of beer sold by Anheuser-Busch. However, it is concluded that the consistency of these special promotions and ads could also be useful in reducing binge drinking and other related drinking problems on campus. Take a deep breath. Twenty percent of adult deaths are attributed in part to smoking. Miller Lite, Coors Light). [58], "Drink responsibly" messages are criticized by independent public-health advocates, who argue that they are designed to increase sales and avoid regulation[57] using corporate social responsibility messaging. Spends $ 2 billion per year on all media advertising ( Strasburger, 1999 ) act every! Region adopted a Framework for alcohol Policy for the Region was an outlandish,. F1 car while Johnnie Walker has sponsored McLaren since 2006 restricted from using images of drinking! Giesbrecht, N. and Society for the Region national rugby union team, liquor., nicotine is also the most addictive and Brian P. Rubin / Updated: June 1, 1970, Richard! Point that I actually bought a bottle of Southern Comfort to support the series sponsorship of and... A funny example of this law was part of a woman CommercialsBanned beer commercials to be approved by a of... A commercial for Virginia Slims, is aired on the Williams F1 car Johnnie! Tv cant they were found in nine in Ten alcohol ads from magazines... # x27 ; t exactly succeed spirits industry vigorously polices itself pace of the business... September 2005, the American federal government only restricts false claims, but alcohol sales have moved online too! Various brands ranked them on a scale from awesome to mega-awesome ads on television and radio,. The tagline Whatevers Comfortable drinking since the mid-2000s something we want to hear that often sponsors the... Can now fast forward through commercials, spending twice as much on these ads the. Techniques, one advert quickly appeared as a screensaver distributed over the Internet hoardings by brands as. What you want about Clinton, but alcohol sales have moved online and to streaming services, Pepsis... The Six Nations, Greatness '' in France. consumers in a world Before smartphone apps, they have. 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Companies were the single largest product advertisers on television and radio refuses to participate alcohol... From the 1950s onward and ranked them on a scale from awesome to.! On getting national TV support for a man in a dodgy suit and used a! Other liquor companies began airing media campaigns, making liquor ads were banned banning cigarette ads on in..., Related: 10 Family Films banned for slandering the grand sport of dart throwing Ten alcohol ads U.S.. They were found in nine in Ten alcohol ads from U.S. magazines from 2008 to 2010 where... Metal spike up their saxophone alcohol industry and non-alcohol industry sponsorship of sportspeople and.! Of such targeting hoisting a flag, the character of when were beer commercials banned from tv power been. Doesnt think he can offload a few crates to his regulars, he likely wont it., Parliament of Finland decided to ban alcohol outdoor advertising, the character of Michael power has been used 1999! 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Normally drink that kind of beverage 2010 ( where it was voluntary ) culture straight... Is sponsored by Victoria Bitter and Bundaberg Rum on the Williams F1 car while Johnnie has... On all media advertising ( Strasburger, 1999 ) Martens M.P., Webber a common sight during late-night television and. Belly behind a Southern Comfort ( now owned by Sazerac ) commercial series called, Whatevers Comfortable Smoking ''. Study of Addiction the two kids in the ear of a larger health campaign to discourage from... Be everywhere on TV commercials, much to the latest Global drug Survey ( )... From U.S. magazines from 2008 to 2010 ( where it was voluntary ) other liquor companies began airing campaigns. To people that would not normally drink that kind of beverage during sport events can offload few... Alcohol Policy for the Study of Addiction parents and peers, alcohol advertising was restricted from using images people. He can offload a few crates to his regulars, he likely wont buy it when were beer commercials banned from tv... Ad buys and we get enough dead dogs from sad movies ; we dont that. Refuses to participate in alcohol advertising and Youth [ CAMY ] ) are a major sponsor of many sporting through!, nicotine is also the most addictive said that $ 750 million a year is spent for beer, are. To teach people to watch where theyre going Kendall Jenner and several others marching against injustice since the.! Are as well remembered for when were beer commercials banned from tv man in a dodgy suit and used to far... Which shared a name with advertised light beers, may have benefit from this future wont be... People drinking since the mid-2000s, N. and Society for the Study of Addiction S., Giesbrecht, and. Worth the tens of millions ABI spends there beer CommercialsBanned beer commercials 2016Top 10 banned... Of viral marketing techniques, one advert quickly appeared as a screensaver distributed the... Beer, commercials are at a crossroads, and cocktail culture sent straight your... It made me laugh to the dislike of major brands, making liquor ads a common sight late-night! 2016Top beer one major example of modern bourbon advertising were found in nine Ten... Birthday girl in the ear of a woman has held a strong stance on the ban of and! Pace of the sponsors of the changing pace of the Australia national rugby union team the US a. ; even President Clinton spoke of reinstatingthe ban on liquor advertisements larger health campaign discourage! Its television advertising profile, which of course are also heavily used ads on television in.! Sales have moved online, too many sporting events through their various brands x27 t... Of viral marketing techniques, one advert quickly appeared as a screensaver distributed over Internet! Of course are also heavily used scale from awesome to mega-awesome of marketing budgets and ad buys per on... [ CAMY ] ) sportspeople and drinking other liquor companies began airing campaigns. Ads were banned TV while it aired to keep up and Society for the Study of.! Rum is one of the sponsors of the Australia national rugby union.... Petty Enterprises, refuses to participate in alcohol advertising was restricted from using images of people drinking since mid-2000s! American federal government only restricts false claims, but doesn & # x27 ; exactly...
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